The Parthenon The Nashville Replica Essay Example For Students

The Parthenon The Nashville Replica Essay When choosing what to expound on, I didn't need to think long. I have been to the Parthenon not the Parthenon in Athens, however the Parthenon copy in Nashville, Tennessee. This is a full size reproduction of what the genuine Parthenon resembles. Despite the fact that it isn't the real structure it has the entirety of the pompous that I can envision the first has on the Acropolis. I had the option to stroll through this imitation and remaining in the structure was a colossal Athena figure shrouded in gold. The outside of the structure is fixed with the sections, for example, the first had when it was standing tall. The noticeable quality that the copy had I could just envision the enormity that the first held, this drove me to this exploration paper about the Parthenon its engineering and authentic significance. The Great Phidias was one of the men behind the thought and structure of the Parthenon. Phidias was referred to as a Greek stone carver as well as a painter and designer also. He was likewise the stone worker of the mammoth Athena figure that was house inside the Parthenon just as one of the Seven Wonders of the World which is the sculpture of Zeus he had additionally done. Having this man be a piece of the structure of the Parthenon just demonstrates how the Parthenon was destined for significance. Another man that is credited for partaking in the engineering side of the structure of the Parthenon was Ictinus. Ictinus was a modeler who was referred to for the Parthenon as well as the Temple of Apollo at Bassae. This is likewise may have been one reason for the Doric style of engineering which is seen in a large portion of his works. At that point there was a man named Callicrates who was one more of the modelers that were responsible for the Parthenon fabricate. Callicrates was likewise known for the structure of the Temple of Athena Nike which was situated on the Athenian Acropolis. The Parthenon is a famous bit of design in the Greek culture. The way that the old Greeks had the option to make such a notorious bit of work in a period where there were no cutting edge innovations I. e. cranes, dozers, and so on. The center is to dive further into the explanations behind the Parthenon and why the Greeks wanted to assemble something like this, why that area, and what reason the structure had served for the Greeks. Investigating these inquiries the peruser will have the option to more readily comprehend what the genuine reason and shear significance that the Parthenon represented according to the antiquated Greeks. The Parthenon was first built on the Acropolis6 in 447 BC where the base had spread over 69. 5 meters by 30. 9 meters. The Parthenon was built so as to house the Greek goddess of Athena. Athena was conceived from the head of Zeus. Athena was viewed as an Olympia goddess of war, reason, knowledge, likewise expressions and writing. The sculpture of Athena was made of gold and ivory alongside polychrome9 subtleties inside the figure. There was an enormous rectangular territory that was at the feet of Athena which was loaded up with water making a refection pool inside the structure. The Athena structure was by all account not the only glorious bit of work while talking about the Parthenon, which carries us to the following accomplishment which is the Architecture and development of the Parthenon. The Parthenon that sits on the acropolis was developed of 17 segments that ran at the edges of the structure and as can be seen in a wide range of photos of the Parthenon there were eight of these sections at each end. .u22fc33200ef3f7a213208d6325c7263c , .u22fc33200ef3f7a213208d6325c7263c .postImageUrl , .u22fc33200ef3f7a213208d6325c7263c .focused content region { min-tallness: 80px; position: relative; } .u22fc33200ef3f7a213208d6325c7263c , .u22fc33200ef3f7a213208d6325c7263c:hover , .u22fc33200ef3f7a213208d6325c7263c:visited , .u22fc33200ef3f7a213208d6325c7263c:active { border:0!important; } .u22fc33200ef3f7a213208d6325c7263c .clearfix:after { content: ; show: table; clear: both; } .u22fc33200ef3f7a213208d6325c7263c { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; murkiness: 1; change: haziness 250ms; webkit-progress: obscurity 250ms; foundation shading: #95A5A6; } .u22fc33200ef3f7a213208d6325c7263c:active , .u22fc33200ef3f7a213208d6325c7263c:hover { darkness: 1; progress: mistiness 250ms; webkit-change: murkiness 250ms; foundation shading: #2C3E50; } .u22fc33200ef3f7a213208d6325c7263c .focused content zone { width: 100%; position: relative ; } .u22fc33200ef3f7a213208d6325c7263c .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; text-enrichment: underline; } .u22fc33200ef3f7a213208d6325c7263c .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u22fc33200ef3f7a213208d6325c7263c .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe sweep: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-stature: 26px; moz-outskirt range: 3px; text-adjust: focus; text-beautification: none; text-shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u22fc33200ef3f7a213208d6325c7263c:hover .ctaButton { foundation shading: #34495E!important; } .u22fc33200ef3f7 a213208d6325c7263c .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u22fc33200ef3f7a213208d6325c7263c-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u22fc33200ef3f7a213208d6325c7263c:after { content: ; show: square; clear: both; } READ: The Parthenon Analysis EssayThe sections that were utilized around the Parthenon were known as a Doric style of segment. Doric segments were stouter than the Ionic and Corinthian styles of sections that existed during this time. The hugeness of the segments goes past simply being a terrific bit of engineering. The sections would fluctuate from each other which would take into account the optical figment that from a separation the segments looked mutilated. This fantasy is very unbelievable and in any event, when peering Within the Parthenon there were a wide range of styles of figures. First there was Athena which was examined already and what are known as Ionic frieze, pediments, and Doric metopes. The Ionic friezes circumvent the outside mass of the Parthenon and measures around one meter high and 160 meters long14. The pictures portrayed on this frieze are the individuals of Athens which shows the Panathenaic parade which was a significant festival in antiquated Greece particularly in Athens during this timeframe. The Pediments of the Parthenon are classified into east and west segments. The west Pediment had confronted the Propylaia and was indicating the two Gods Athena and Poseidon during the period in which they were contending each other for respect and turning into the city’s supporter. The Doric metopes spread right around the structure in which each side had told their own story15. On the West side the metopes were indicating Greeks versus the Orientals, on the north demonstrated the Greeks versus the Trojans16. The east side had spoken to the Gods versus the Giants lastly the south side had been a portrayal of Centaurs versus Lapiths. At the point when the Parthenon was first worked there were an aggregate of 92 metopes and that was isolated into having 32 on every one of the sides and 14 on the front and posterior too. The friezes estimated 325 feet in length and roughly three foot in stature. The sculpture of Athena had stood roughly 33 feet high and was made of ivory and gold. She was set close the rear of what is alluded to as the focal office of the Parthenon. Athena’s figure had been wearing a head protector and in one hand she had held a winged sculpture of triumph and the other hand was put on a shield. The open door emerged to fabricate the Parthenon after the Persians in 479 BC had crushed the structures that had recently sat on the acropolis19. When this war was over the pioneer of Athens Pericles had needed to enhance what had been beforehand set up thus the development of the Parthenon started in 447 BC and the incredible sculpture of Athena was put inside the Parthenon in 438 BC20. The Parthenon was not generally a spot where the Greek goddess Athena was venerated, in truth around 426 AD it was utilized as a Christian church. As of now the Parthenon had not been devoted to Athena yet rather to Hagia Sophia. This example had occurred all through time when they exchanged devotion by and by around the 600 AD. While experiencing these various commitments they had made a few increments to the Parthenon including a congregation chime which was put in the Parthenon alongside a special stepped area. The heavenly Parthenon had experienced numerous progressions and the greatest was the point at which a Venetian armed force had assaulted Athens and the harm that the Parthenon had experienced was a lot to fix and that is the place it despite everything sits and experiences the fury of time. The Parthenon has been around for a considerable length of time and will more than likely not be around for some more. There is just so much that should be possible to save this great structure. The work that has gone into the Parthenon is astounding in itself without the way that it was finished during the fifth century BC. This is a darling national symbol inside the Greek state. This being one of the most well known chronicled structures on the planet it would be an enormous misfortune for the world if it somehow happened to vanish. .u81a7341855361999acb951d9b0ea1cc5 , .u81a7341855361999acb951d9b0ea1cc5 .postImageUrl , .u81a7341855361999acb951d9b0ea1cc5 .focused content zone { min-tallness: 80px; position: relative; } .u81a7341855361999acb951d9b0ea1cc5 , .u81a7341855361999acb951d9b0ea1cc5:hover , .u81a7341855361999acb951d9b0ea1cc5:visited , .u81a734185536

Forgetting to Remember :: Biology Essays Research Papers

Neglecting to Remember: The Source of your Symptoms? Envision approaching your every day business when, for reasons unknown or another, you end up inundated in an extreme, upsetting flashback of an awful mishap that you never realized you encountered? This unusual situation is more typical than may be assumed and is opening up a wide range of lawful and remedial discussion. Suppression is one of the most unpleasant ideas in brain research. The method of reasoning is that some stunning event is pushed over into a difficult to reach corner of the oblivious just to be recovered later by a most jumbled awareness (1). Is the memory extremely genuine? On the off chance that it is, the reason was it lost in any case and what set off its arrival? Also, how is it to be managed? Maybe a superior term for restraint is separation. Separation alludes to those discontinuities of the cerebrum, the disengagements of psyche that we as a whole harbor without mindfulness (2). Separation lets us move to one side, split off from our own insight, conduct, feelings, and body sensations, our discretion, character, and memory. This parting of psyche and pigeon holding of experience is a characteristic adjustment to the mind boggling requests of day by day life. One exhibition of this marvel includes a knee injury quiet named Anastasia. Confronting crisis medical procedure with a poor forecast, she picked a spinal sedative with no calming, so she could remain alert and watch the activity. She recollects the clinician regulating the spinal infusion, however that's it in a nutshell. Her next back to back memory of the experience was essentially awakening in the recuperation room, baffled that she had nodded off and missed the medical procedure. She was additionally puzzled wh en the specialist strolled in and said thanks to her for an extraordinary conversation. Anastasia in the long run understood that she had carried on a specialized talk for almost two hours, a discussion she, right up 'til the present time, has positively no memory of (2). A much increasingly sensational delineation of separation (without, be that as it may, suppression) is portrayed in Donald Wyman's alarming experience. In the late spring of 1993, while working in a remote Pennsylvania zone clearing lumber, Wyman endured a horrendous mishap. A tremendous tree fell on him, sticking his left leg. He realized he would bite the dust before anyone discovered him on the off chance that he didn't assume control over issues. So he made a tourniquet from a rawhide bootlace and utilized his cutting tool wrench to fix it. He at that point went about efficiently removing his left leg with his folding knife.

Shylock Diary Entry free essay sample

The bond state, I can take pound of substance from any piece of his body. Likewise the bond was fixed today with his blood. It resembles father Abraham laid benevolence on me by giving this opportunity, an opportunity to make vengeance on Christians and Antonio. Goodness, the name Antonio enrages me , he the person who considered me a canine, spat on me in the Rialto and called me unbeliever and his reasons is that I am Jew. At the point when the day comes in a quarter of a year from now and he can’t pay the 3,000 ducats. I will say to him look to your bond!!! I won't give leniency for him. In the other hand perhaps on the off chance that I do lay leniency on him and , if all boats doesn't return three months and hence Bassanio won Portia’s submit marriage , I can get the cash that they owe threefold so much. We will compose a custom article test on Shylock Diary Entry or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Additionally, if neither one of the that happens I can make them my slaves forever in light of the fact that I’m see as a monster or a fiend. He despises me since I am Jew and I loan cash with premium. What I his concern with us Jew, we are human like them. In an occurrence on the off chance that you poison a Jew and a Christian them two will kick the bucket. What else then he anticipate that me should do in the event that I don’t loan cash; Jews are just entitled as expert brokers. We can’t own territory, we were unable to look for some other employments and we are abused and their explanation is that we are a Jew. Is it since we can’t acknowledge their god and entitle him like another prophet or is it in light of the fact that a Jew slaughtered Jesus who is likewise a Jew? O father Abraham helped me have significant serenity Launcelot is giving me cerebral pain, how moderate is he. I realize need to realize need to go cause I may misfortune more cash on the off chance that I don't go now. July 29 1601 Today my worker Lancealot, Gobbo’s child educated me that he needs to serve Bassanio. He who is a Christian that obtained cash from me and utilized Antonio as a bond. Goodness, that little happy demon will to be sure will leave me today. He says Bassanio is giving out new uniform for his new hirelings that are going to Belmont with him to charm Portia. Ay, what a glad, they obtained cash from me and not just that they took my worker , likewise with the cash theyve acquired. Readily, gracious dear to hear, Lancealot likewise educated me that Bassanio, is commending a dining experience to night ,for sure. I didn't imagined that 3,000 will washed away this effectively, goodness my, my , I overlook that Bassanio is on the line here. Bassanio who carry on with the high existence with out his span . the person who owe cash to everybody to many individuals . what a genuinely inefficient man he is. Today around evening time I will see him discard his cash that may promise me more cash of vengeance!!. I simply feel disturbed that they just welcomed me to compliment me . additionally , I don’t need to go in light of the fact that last night I long for cash packs and I feel something fishy will happen this evening by that I may lament . today around evening time sick simply go to see Bassanio squander his cash

Reflection for movie Essay Example | Topics and Well Written Essays - 1000 words

Reflection for film - Essay Example The Invisible War shows that such a supposition that isn't just bogus; it is appallingly slanted by the media and the administration itself since assault keeps on being endemic to the military and uncertain enough to endure up to the present with no distinct answers for its counteraction and remediation. The film exhibits the incongruity between the picture and the truth of female officers. The film begins with an energetic melody and declarations of ladies, who longed for being officers, of serving their nation and feeling pride in doing as such. That is the perfect picture. The fact of the matter is broken when these ladies, when hopeful and energetic, proclaimed that they were completely assaulted, once, yet commonly, in the military. It doesn't make a difference in the event that they served in the Coast Guard, the Navy, the Army, or the Air Force. It doesn't make a difference where they where during their administration. These ladies, who needed to serve their nation so truly an d really, were assaulted not long in the wake of beginning their administrations. The U.S. government and the military need to send the picture that they are sexual orientation touchy by employing ladies, however they don't secure their privileges and interests by any means. With assault so unavoidable in the military, it is a disgrace that they even recruit ladies whom they can't ensure. The media and the legislature are in it, sequestered from everything and sabotaging the imperceptible war, since assault keeps on rising and anticipation and remediation measures are scarcely open to the people in question. ... Cioca’s broken jaw from the assault she encountered needs prompt medical procedure, yet one year after her grievance, she doesn't get the money related help she needs. It is grievous how, as a casualty, the legislature either overlooked her or intentionally needs to disregard her. I would prefer not to consider intrigue that the legislature is deliberately attempting to murder these veteran warriors who revealed about assault that included their bosses or friends. In any case, when Cioca discussed the medication that the administration gave her, which when joined are deadly and as of now slaughtered different vets, I am currently far fetched of the thought processes of the legislature. On the off chance that the legislature thought about these ladies, why not give them the treatment and assets they have to proceed onward with their lives, beside putting their attackers in a correctional facility for their whole lifetime? None of these is occurring. Why? The legislature and the military work together in propagating a man centric world, where ladies are still observed as sexual articles, as wares that can be assaulted and tossed aside. Rather than offering laws, measures, and controls that will give equity and backing to the people in question and that will forestall assault in the military, the administration just offers void vows to the individuals who are assaulted. Man centric society isn't dead. It is in the legislature that is visually impaired and hard of hearing to the help and equity required by assaulted veteran troopers. It is in the military that doesn't give proactive measures to stop assault and other equity and money related help administrations and assets for the assault casualties. Male controlled society is alive. It must be slaughtered. What's more, we should wage a hard and fast war against it before another of our valiant female officers get assaulted. Weeping for Women that Others Do Not Cry for in No Woman, No Cry Christy Turlington

Managing people Essay

2. What mental models do you have about going to a college or school address? Are these psychological models supportive? Could any of these psychological models keep you away from accomplishing the full advantages of the talk? To accomplish our objectives with some level of consistency and mental soundness, guides are utilized. Guides (mental models): are interior portrayals of the outside world. Comprise of visual or social pictures in our psyche, for example, what the study hall resembles or Conceptually what happens when we present a task late. Depend on it to understand our condition through perceptual gathering Models fill in the missing pieces, including causal association among occasions Example: mental model about going to a class talk or workshop presumptions or assumptions regarding where the educator and understudies seat themselves in the room, how they ask and answer inquiries Create a psychological picture of a class in progress first class of the semester: would expect that instructors would experience the subject guide and what is normal result of this point. Expect that teacher would begin the conversation of the instructional exercises before experiencing the talk. A significant job in sense making, yet they likewise make it hard to see the world in various manners. Model: bookkeeping experts will in general observe corporate issues as far as bookkeeping arrangements promoting experts see a similar issue from an advertising viewpoint Blocks our acknowledgment of new open doors How would we change it? Created during a few time of understanding and fortification. To continually interrogate them and ask ourselves regarding the presumption we make. Working with individuals from various foundation, societies and distinctive subject matter will cause us to understand our own supposition These presumptions may keep me down. In the event that I assume that the primary talk would be on experiencing the subject guide when there is an instructional exercise and I didn't get ready. Or then again when I should have perused the section before going to the primary exercise with the goal that I am ready to take an interest. 3. Do you characterize yourself as far as the college or school you join in? Why or why not? What are the ramifications of your solution for your college? We characterize ourselves to a huge degree by the gatherings to which we have a place or have an enthusiastic connection. Social personality hypothesis clarifies the elements of social discernment †how we see others. Affected by three exercises during the time spent framing and keeping up our social character Categorisation Categorizing individuals into particular gathering Evacuate that person’s independence and rather consider them to be a prototypical agent of the gathering ‘Australians’. Permits you to separate Australians from individuals who live in NZ, HK and different nations in that district Homogenisation Tend to believe that individuals inside each gathering are fundamentally the same as one another Australians on the whole have comparative mentalities and attributes Every individual is exceptional however we will in general dismiss this reality when pondering our social personality and how we contrast with individuals in other social gatherings Differentiation Satisfies our innate need to have an unmistakable and positive self-convept. We accomplish more than classify individuals and homogenize them Differentiate bunches by doling out increasingly good attributes to individuals in our gatherings than to individuals in different gatherings It’s regularly inconspicuous however can grow into a ‘good-fellow awful guy’ differentiate when gatherings are in struggle with one another â€Å"Hello-kitty† individuals 6. Portray a circumstance where you utilized conduct adjustment to impact someone’s conduct. What explicitly did you do? What was the outcome? 7. For what reason are associations pushing toward the utilization of experiential ways to deal with learning? What conditions are required for progress? Another way that workers learn is through direct experience Most implied information and abilities are obtained through understanding just as perception. Start when we connect with the earth; at that point think about the experience and structure speculations about how our general surroundings functions Most significant fixing is a solid learning direction inside the association and its representatives. Individuals with a worldwide mentality have a solid learning direction that they invite new learning chances, effectively try different things with new thoughts and practices, see sensible mix-ups as a characteristic piece of the learning procedure and persistently question past practices. Urge representatives to address since quite a while ago held suspicions or mental models and to effectively ‘unlearn’ rehearses that are not, at this point perfect

Coping With PTSD Symptoms Following a Shooting

Coping With PTSD Symptoms Following a Shooting PTSD Causes Print Coping With PTSD Symptoms Following a Shooting By Matthew Tull, PhD twitter Matthew Tull, PhD is a professor of psychology at the University of Toledo, specializing in post-traumatic stress disorder. Learn about our editorial policy Matthew Tull, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on September 29, 2019 Post-Traumatic Stress Disorder Overview Symptoms & Diagnosis Causes & Risk Factors Treatment Living With In Children EMS-FORSTER-PRODUCTIONS / Getty Images There are a number of traumatic events that can lead to the development of post-traumatic stress disorder (PTSD); however, exposure to shooting may place someone at particularly high risk for developing symptoms of PTSD. The Impact of Gun Violence Exposure Exposure to gun violence, such as a shooting, can be particularly difficult to cope with for a number of reasons. First, shootings are unpredictable and uncontrollable. Situations that are perceived as unpredictable and uncontrollable are much more likely to bring on high levels of helplessness, anxiety, and fear. Because gun violence is uncontrollable and unpredictable, this may leave people feeling as though there is nothing they can do to protect themselves in the future. Second, during a shooting, there is an extreme threat to a persons life. This can drastically change our outlook on life as well as destroy commonly-held assumptions that we are safe or beliefs like bad things wont happen to me. In addition to feeling as though your own life is in danger during a shooting, a person is more likely to be exposed to the death or injury of others. This may bring up feelings of horror, magnifying the impact of this type of traumatic event. PTSD Symptoms That May Arise Following a Shooting In the aftermath of a shooting, a person may experience a number of symptoms that would be considered part of an acute stress disorder response (or if they persist beyond one month, a PTSD response). Some of these symptoms may include: Frequent and intense nightmares about the event.Intrusive thoughts or memories about the shooting that are easily triggered by things in your environment (for example, newspaper articles, television shows, movies, conversations about the shooting).Attempts to avoid situations or places that remind you of the shooting. This may especially be the case for places where you feel you could be in danger of experiencing a similar event again (for example, unfamiliar places or crowded places).A high level of fear and anxiety upon hearing sounds that are similar to a gunshot, such as a car backfiring or fireworks.Feeling constantly on edge or always on guard, almost as if there is danger lurking around every corner.Having difficulties sleeping. For example, you may feel overly alert, and as a result, wake up in response to even the slightest of sounds. Of course, these are only some of the symptoms that may arise following a shooting. It is also not uncommon to experience symptoms of depression and worry. PTSD: Symptoms and Diagnosis Getting the Help That You Need In the aftermath of a shooting, it is very important to monitor your symptoms. Many of the symptoms that may arise, such as being on edge and constantly on guard, are actually part of your bodys natural and adaptive response to a highly stressful event. For many people, these symptoms will naturally decline over time. However, for some, these symptoms may persist and get worse, ultimately leading to the development of PTSD. If you notice that your symptoms are getting worse, it is very important to intervene early on. Studies have shown that having and seeking out social support can be beneficial in recovering from a traumatic event. Even though you may want to avoid people or isolate, it is very important to remain active and maintain your connections with friends and loved ones. In addition, keep an eye out for unhealthy coping strategies, such as drug or alcohol use. Although substance use may be very effective in reducing anxiety in the short-term, it is only a temporary solution. Substance use only masks the anxiety. It does not help you work through it. Consequently, the anxiety will often come back, and sometimes, it will come back even stronger. It may also be useful to seek out professional help. There are a number of helpful resources on the web that can help you find treatment providers in your area who specialize in the treatment of trauma and PTSD. PTSD: Coping, Support, and Living Well

Healthy Me® Organic Juices Limited - 825 Words

Healthy Me ® Organic Juices Limited (Term Paper Sample) Content: Business Plan: Healthy Me Organic Juices LimitedStudent Name:Course Name and Code:University:Date of submission:Business PlanHealthy Me Organic Juices Limited is a private company based in Kentucky that focuses on promoting healthy living through the sale of sugar free freshly squeezed fruit and vegetable juices. The juices are made from natural organic fruits and vegetables and sold chilled in bottled packs as well as on-the-go disposable cups. In order to enhance its reach and promote uptake of the business, the juices are distributed through green grocers and supermarkets; which attract large amounts of customers and are also convenient because the juices are freshly squeezed.Target marketA lucrative market forms the basis for the success of any business and having the right target population ensures reasonable profitability (Gallego, Rubalcaba and Hipp, 2013). Healthy Me  seeks to reach customers who are not only health conscious but also willing to invest in living a healthy life. The business targets individuals aged between 20 and 70 years but the main market mostly consists of middle-aged and elderly individuals (35-70 years), especially women, who have in the recent past embraced healthy living as part of their lifestyle. The customer base for Healthy Me will also consist of individuals suffering from hypertension, diabetes and those seeking to lose weight from all ages. There are approximately 2,7249,739 individuals in Kentucky aged between 18 and 65 years based on 2013 statistics, which makes up 62.5% of the population according to the US Census. This is an indication of ready market, given the targeted population for Healthy Me Â. In addition, the population is fairly well educated with 83% of individuals aged 25 and above having at least a high school diploma and 21.5% with a bachelorà ¢Ã¢â€š ¬s degree or higher. It is therefore expected that they either have adequate knowledge on healthy living or would be in a position to learn if given the opportunity. The median income in Kentucky stands at $43,036 based on data from 2009-2013, with the US median being $53,046. Purchasing power is thereby at a reasonable level and adequate to fuel the business.Competitive positionThe world is continuously becoming a health conscious society as increasing knowledge on lifestyle diseases continues to take centre stage (Azzurra and Paola, 2009). This has led to a significant increase in the demand for healthy juices and reduced demand for store-bought juices and soft drinks. Individuals are more conscious about their food choices as they strive to manage or prevent conditions associated with unhealthy. It is this change in beverage preferences that Healthy Me Organic Juices Limited seeks to capitalize on in order to compete in the highly competitive beverage business. This is because Healthy Me  Juices will consist of freshly squeezed sugar-free fruit and vegetable juices; a healthy alternative to the store-bought juices which are often high in sugar and added preservatives.As a highly lucrative business venture, there are many entrepreneurs in Kentucky who are already competing in the market (Azzurra and Paola, 2009). Accordingly, it is through strategic approaches that Healthy Me  will manage the competition. Top competitors include the Weekly Juicery, Red Mango, Tropical Smoothie CafÃÆ', Mr Smoothie, Daily Grind and Black Pearl Bubble Tea. As a majority of these are restaurants where customers must purpose to go in order to have juice, the focus on green groceries and supermarkets ensures that the business can capture the attention of shoppers and thus promote profitability. In a market that is currently saturated, there is need to come up with effective strategies to ensure that the new drink will attract customers (Sneyd and Rowley, 2004). Healthy Me  will work by investing in high quality blenders and juicers which will be located on various green grocerie s and supermarkets based on a rented space agreement. The goal is to ensure that the squeezed juice is sold within four hours of production and whenever possible juice as the customer waits in a bid to enhance freshness and reduce chances of food poisoning. Healthy Me  will use this aspect of freshness to attract healthy conscious customers.Major stores to target include ValuMarket grocery stores, Good Foods Market, Whole Foods Market, Mill Stone Market, Midtown Market, Napoleon Gourmet Grills, Rahul Food Spices, Niagara General Stores and Quality Quick Convenient Store; all which attract a large number of clients.Sales and MarketingIn order to promote uptake of its juices, the business will take on media advertising as well as personal selling. This means that the business will advertise on television and magazines in its first three months of operation to inform customers of its existence and what the business offers (Slack and Lewis, 2002). Personal sellers will be situated at the green groceries with colorful fliers to provide information and direct customers to where the juices are being sold.2013 census statistics indicate that 74.4 percent of all American households use the internet; with 73.4 percent having high speed connections. This presents a great marketing opportunity on social media... Healthy Me ® Organic Juices Limited - 825 Words Healthy Me ® Organic Juices Limited (Term Paper Sample) Content: Business Plan: Healthy Me Organic Juices LimitedStudent Name:Course Name and Code:University:Date of submission:Business PlanHealthy Me Organic Juices Limited is a private company based in Kentucky that focuses on promoting healthy living through the sale of sugar free freshly squeezed fruit and vegetable juices. The juices are made from natural organic fruits and vegetables and sold chilled in bottled packs as well as on-the-go disposable cups. In order to enhance its reach and promote uptake of the business, the juices are distributed through green grocers and supermarkets; which attract large amounts of customers and are also convenient because the juices are freshly squeezed.Target marketA lucrative market forms the basis for the success of any business and having the right target population ensures reasonable profitability (Gallego, Rubalcaba and Hipp, 2013). Healthy Me  seeks to reach customers who are not only health conscious but also willing to invest in living a healthy life. The business targets individuals aged between 20 and 70 years but the main market mostly consists of middle-aged and elderly individuals (35-70 years), especially women, who have in the recent past embraced healthy living as part of their lifestyle. The customer base for Healthy Me will also consist of individuals suffering from hypertension, diabetes and those seeking to lose weight from all ages. There are approximately 2,7249,739 individuals in Kentucky aged between 18 and 65 years based on 2013 statistics, which makes up 62.5% of the population according to the US Census. This is an indication of ready market, given the targeted population for Healthy Me Â. In addition, the population is fairly well educated with 83% of individuals aged 25 and above having at least a high school diploma and 21.5% with a bachelorà ¢Ã¢â€š ¬s degree or higher. It is therefore expected that they either have adequate knowledge on healthy living or would be in a position to learn if given the opportunity. The median income in Kentucky stands at $43,036 based on data from 2009-2013, with the US median being $53,046. Purchasing power is thereby at a reasonable level and adequate to fuel the business.Competitive positionThe world is continuously becoming a health conscious society as increasing knowledge on lifestyle diseases continues to take centre stage (Azzurra and Paola, 2009). This has led to a significant increase in the demand for healthy juices and reduced demand for store-bought juices and soft drinks. Individuals are more conscious about their food choices as they strive to manage or prevent conditions associated with unhealthy. It is this change in beverage preferences that Healthy Me Organic Juices Limited seeks to capitalize on in order to compete in the highly competitive beverage business. This is because Healthy Me  Juices will consist of freshly squeezed sugar-free fruit and vegetable juices; a healthy alternative to the store-bought juices which are often high in sugar and added preservatives.As a highly lucrative business venture, there are many entrepreneurs in Kentucky who are already competing in the market (Azzurra and Paola, 2009). Accordingly, it is through strategic approaches that Healthy Me  will manage the competition. Top competitors include the Weekly Juicery, Red Mango, Tropical Smoothie CafÃÆ', Mr Smoothie, Daily Grind and Black Pearl Bubble Tea. As a majority of these are restaurants where customers must purpose to go in order to have juice, the focus on green groceries and supermarkets ensures that the business can capture the attention of shoppers and thus promote profitability. In a market that is currently saturated, there is need to come up with effective strategies to ensure that the new drink will attract customers (Sneyd and Rowley, 2004). Healthy Me  will work by investing in high quality blenders and juicers which will be located on various green grocerie s and supermarkets based on a rented space agreement. The goal is to ensure that the squeezed juice is sold within four hours of production and whenever possible juice as the customer waits in a bid to enhance freshness and reduce chances of food poisoning. Healthy Me  will use this aspect of freshness to attract healthy conscious customers.Major stores to target include ValuMarket grocery stores, Good Foods Market, Whole Foods Market, Mill Stone Market, Midtown Market, Napoleon Gourmet Grills, Rahul Food Spices, Niagara General Stores and Quality Quick Convenient Store; all which attract a large number of clients.Sales and MarketingIn order to promote uptake of its juices, the business will take on media advertising as well as personal selling. This means that the business will advertise on television and magazines in its first three months of operation to inform customers of its existence and what the business offers (Slack and Lewis, 2002). Personal sellers will be situated at the green groceries with colorful fliers to provide information and direct customers to where the juices are being sold.2013 census statistics indicate that 74.4 percent of all American households use the internet; with 73.4 percent having high speed connections. This presents a great marketing opportunity on social media...